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GENERATIVE AI VIDEO & CONTENT PRODUCTION

I've spent years working on big-budget sets, now let me work with you. The world is listening, what do you have to say?

I'm Robert "Robbie" Pitchersky — grip and lighting crew on Atlanta-based film and TV productions, including Marvel Studios' Hawkeye (Disney+), Cobra Kai, Pieces of Her, and various independent projects, with credits progressing from grip to gaffer. I now offer generative AI video and content production for companies and creators who want their content to look like it came off a real set — because I know what a real set looks like. Based in Atlanta, GA.

Robert Pitchersky
$150M
Budget of a Marvel Studios / Disney+ series
2019–25
Span of film & TV production credits
01 — SERVICES

What I can make for you

Generative AI video and content, directed with a real production eye — for brands, campaigns, and creators.

01

AI Video Ads & Promos

Short-form video for social, product launches, and campaigns — built with generative AI tools and shaped by an on-set eye for lighting, pacing, and composition.

02

Brand & Product Content

Generative imagery and video for brand storytelling, product pages, and marketing content — made to look like it came off a real set, because I know what a real set looks like.

03

Concept to Finished Content

From a rough idea or script to finished AI-generated video — concepting, prompt direction, and revisions handled end-to-end.

02 — WHY IT WORKS

Same question, new domain

Film sets and AI content both ask the same thing: can you make something look exactly right, on a deadline, working from someone else's vision?

03 — PRODUCTION CREDITS

Where the eye was trained

Grip and lighting crew on Atlanta-based film and TV productions, from independent features to a Marvel Studios series.

2025
Gaffer
The Deadman's Playground
Led the lighting department on an independent feature production.
2025
Gaffer / Key Grip
Rewind
Ran lighting and rigging for principal photography, working across both departments.
2022
Key Grip
Dragon City
Led the grip department — rigging, safety, and camera support equipment for the production.
2022
Grip
Single Black Female (TV Movie)
Grip department crew on a network television movie production.
2021
Production Crew
Hawkeye — Marvel Studios / Disney+
Crewed a $150M Marvel Studios limited series, filmed in part in Atlanta, GA.
2019
Writer & Crew
Study Group (Short Film)
Co-wrote the short and worked its production crew — an early credit spanning both the creative and technical sides of filmmaking.
04 — TOOLS & WORKFLOW

How the work gets made

Generative AI tools, directed by someone who's spent years around real production workflows.

AI Video & Image Tools

Working with [add specific tools here, e.g. Runway, Midjourney, ElevenLabs] to generate, direct, and refine video and image content for client projects.

A Production-Trained Eye

Every generated frame gets evaluated the way a gaffer or key grip would judge a real shot — lighting, composition, and whether it would actually hold up on a set.

On-Set Lighting & Grip Big-Budget Production Experience Visual Composition & Framing Production Coordination Under Deadline Creative + Technical Crossover Content & Storytelling Fast Adaptation to New Gear & Tools AI-Assisted Content Workflows